Nothing is less of novelty than an elevated life size tiger

By late 2004 the band's constant media coverage led to general public antipathy, with people claiming that the band was a novelty band becoming common. The band responded to this criticism by touring the UK's top arenas on the "Winter-National Tour". One part of the show included Justin climbing upon a life-sized tiger during "Love on the Rocks with No Ice" and being elevated around the audience whilst still playing guitar. The majority of the shows on the tour sold out.
-http://en.wikipedia.org/wiki/The_Darkness