And to think, I was ready to forgive humanity.

A lifestyle brand embodies the values and aspirations of a group or culture.

A successful lifestyle brand speaks to the core identity of its customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand provides a powerful supplement to this core identity, by allowing the individual to publicly associate themselves with the brand.
-http://en.wikipedia.org/wiki/Lifestyle_brand